About us

Jean-Luc Marcoux

Business developer and marketer involved in marketing and sales since 1986. He has worked for some of the largest companies in the world (Ford Motor Credit, Peugeot Cycles, Teleglobe) as well as with medium, small and very small start-ups helping them market, merchandize and sell their products around the world. Based at times in the USA and the Bahamas, he has worked with widely differing clients to market and sell products from bicycles and office furniture to complex telecom services, internet software solutions and financing services. 

Practitioner of the fine art of commercial persuasion (selling and marketing) he has learned retailing and distribution while selling to large accounts (TheBay, Sears, JCPenney) and also learned the power of tactical marketing. He has developed a successful consulting practice in marketing management and business development overseas while recently returning to Canada. 

JL learned the tricks of the trade in retailing with America’s largest merchandisers (Sears, Nike) and the power of business analysis and client account assessment. He has sold product and software solutions to some of the largest and most successful online merchandisers in the world (Microsoft, eBay, Amazon.com, Nike, Levi’s). 

With a formal education in management at McGill University and a Masters degree in Marketing from École des Hautes Études Commerciales, he has demonstrated that a theoretical marketing background can be useful to develop and successfully sell products. He has developed AND IMPLEMENTED sales and marketing plans. 

Business developer, large account closer, result-oriented, driven, analytical yet with pragmatic action plans. He believes the secret of business development and marketing success lies in 3 principles : 1) Think out of the box 2)Approach challenges from different angles 3) understand your client’s business!

His areas of expertise include : E-commerce software solutions (online retailing software, CRM, CTI), interactive services marketing (wireless text messaging) , business development in domestic and international markets (Europe, Asia, Latin America), competitive selling at high corporate levels with long\complex sales cycles, new market development, sales training and management, strategic marketing and product positioning, market research, product development.